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Facewind
LINFENG ZHANG
To experience, to feel, to create.
Services
N-S
Probation service, domestic violence, homelessness, adventure playground, sustainability of plush toys, etc. Service design allows me to embed myself in different communities, observe ecology, empathize with others, connect with the collective, and embrace reality honestly.
S-P
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Products
If service design is compared to a military that considers the holistic situation, then product design is a warrior who holds a sharp knife and charges into battle. It directly and effectively confronts the problem itself, solves it, and satisfies needs.
Narratives
P-N
The visual narrative expressed through the lens is another medium for me to communicate with the world. Pictures, movies, and music are all emotional languages, and I use these languages to tell my most personal stories.
Adapting
"You must be shapeless, formless, like water. "
Embrace the world with my heart, whether it is practicing alone or in a team, whether it is a playground or a prison, my adaptability allows me to deeply integrate with the real environment.
MY TOP3 SKILLS
Reordering
Just as important as collecting information is processing it. More importantly, just like white light can be refracted into colorful iridescent light when it encounters a prism, my ability allows me to sort out clear contexts and levels in complex and cumbersome materials, and then capture key insights.
Innovative storytelling
Spoken language is not enough to express people's emotions, so people invented dance, music and movies. Therefore, different from ordinary narrative methods, I can apply more and more diverse artistic expressions to strategic design and commercial promotion, so that they can not only meet the needs, but also be full of emotions, connotations, and even culture.
EDUCATION
MA Service Design | Royal College of Art
Spring Courses | London Business School
BE Industrail Design | Hefei University of Technology
Career
Service Designer | Crisis
Intern Designer | Design3
Design Consultant | Beacon
Intern - Interactive Projection Design | Hefei Panshi Automation Technology
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